Noemi Roser

Multidisciplinary designer, specialised in interaction and UX design.
Originally from Germany, currently based in London, UK.

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Clients ︎︎︎ Meta, Google, BBC, Nike, Dell, Alienware, Huawei, Microsoft, Mosa Meat, Formo, Cinereach, Chef Coco, Remagine, Foodji, and more ︎ 

Noemi Roser

Multidisciplinary designer, specialised in interaction and UX design based in Amsterdam, NL.


Digital Wellbeing

We noticed that we constantly use our Smartphones but rarely realise the effect they have on our mental health and overall wellbeing. This project is a conceptual work to improve digital wellbeing.

We used the platform of our Invention Design course as a way to reinvent our Smartphone behaviour.

We first of all had to explain the issue and make the viewer aware of their Smartphone behaviour which is why we created a redesign of an operating system and a campaign to go along with it.

iOS Redesign

In order to visualize our ideas, we had to redesign an operating system, in this case, iOS.
We simplified the screens and added several features that benefit the users digital wellbeing.



The campaign

After recreating the iOS User interface we decided to make a concept for a campaign that could attract exactly the Users who deal with unhealthy Smartphone behaviour. The campaign consists of the video "Be well." and several posters.

Created with the help of Ferdinand Sorg and Joshua Bökle in 2018

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